公开(公告)号：US10993069B2

公开(公告)日：2021-04-27

申请号：US14801206

申请日：2015-07-16

Applicant: Snap Inc.

Inventor： Aaron Son ,  Brian Hendriks

IPC: H04W4/021 ,  H04W4/18 ,  H04L29/08 ,  H04L29/06

Abstract: Media content delivery method and systems are provided for transmitting media content to a mobile client device in a format automatically selected from alternative versions of the media content based on one or more dynamically variable resource parameters. The variable resource parameters can include historical device and/or network performance corresponding to one or more current attributes applicable to a request for media content delivery from the mobile client device, such as a current location of the device and/or a time value for the requested media content delivery. Similar media content can thus be delivered to similar mobile client device in different formats depending on, say, the time and location of respective requests for receiving the media content.

公开(公告)号：US20200242668A1

公开(公告)日：2020-07-30

申请号：US16850271

申请日：2020-04-16

Applicant: Snap Inc.

Inventor： Aaron Son ,  Brian Hendriks

IPC: G06Q30/02

Abstract: A system and method for selecting advertisements is disclosed. In example embodiments, a method includes submitting an offer to display an advertisement at a remote device, receiving one or more advertising bids, each bid indicating an advertisement and comprising bid amount, selecting a bid from the one or more advertising bids that results in a highest product, the highest product calculated by multiplying an estimated conversion rate for the advertisement indicated by the bid with the bid amount of the bid, and transmitting the advertisement indicated by the bid to the remote device for display.

公开(公告)号：US10664873B1

公开(公告)日：2020-05-26

申请号：US14860774

申请日：2015-09-22

Applicant: Snap Inc.

Inventor： Aaron Son ,  Brian Hendriks

IPC: G06Q30/02

Abstract: A system and method for selecting advertisements is disclosed. In example embodiments, a method includes submitting an offer to display an advertisement at a remote device, receiving one or more advertising bids, each bid indicating an advertisement and comprising bid amount, selecting a bid from the one or more advertising bids that results in a highest product, the highest product calculated by multiplying an estimated conversion rate for the advertisement indicated by the bid with the bid amount of the bid, and transmitting the advertisement indicated by the bid to the remote device for display.

公开(公告)号：US11379882B2

公开(公告)日：2022-07-05

申请号：US16850271

申请日：2020-04-16

Applicant: Snap Inc.

Inventor： Aaron Son ,  Brian Hendriks

IPC: G06Q30/02

Abstract: A system and method for selecting advertisements is disclosed. In example embodiments, a method includes submitting an offer to display an advertisement at a remote device, receiving one or more advertising bids, each bid indicating an advertisement and comprising bid amount, selecting a bid from the one or more advertising bids that results in a highest product, the highest product calculated by multiplying an estimated conversion rate for the advertisement indicated by the bid with the bid amount of the bid, and transmitting the advertisement indicated by the bid to the remote device for display.

公开(公告)号：US20210289317A1

公开(公告)日：2021-09-16

申请号：US17301200

申请日：2021-03-29

Applicant: Snap Inc.

Inventor： Aaron Son ,  Brian Hendriks

IPC: H04W4/021 ,  H04L29/08 ,  H04L29/06 ,  H04W4/18

Abstract: Media content delivery method and systems are provided for transmitting media content to a mobile client device in a format automatically selected from alternative versions of the media content based on one or more dynamically variable resource parameters. The variable resource parameters can include historical device and/or network performance corresponding to one or more current attributes applicable to a request for media content delivery from the mobile client device, such as a current location of the device and/or a time value for the requested media content delivery. Similar media content can thus be delivered to similar mobile client device in different formats depending on, say, the time and location of respective requests for receiving the media content.