公开(公告)号：US20240378638A1

公开(公告)日：2024-11-14

申请号：US18315288

申请日：2023-05-10

Applicant: Snap Inc.

Inventor： Weizhi Li ,  Vineet Abhishek ,  Jason Brewer ,  Roman Grachev ,  Yugi Deng ,  David B. Lue

IPC: G06Q30/0242 ,  G06Q30/0241 ,  G06Q30/0273

Abstract: Aspects of the present disclosure involve a system comprising a storage medium storing a program and method for predicting a conversion rate. The program and method provide for receiving, from an advertisement service, a bid to display a first advertisement at a computing device; determining, in response to receiving the bid, a set of features that relate to the first advertisement; providing the set of features to a machine learning model configured to output a predicted conversion rate for the first advertisement, the machine learning model having been trained based on multi-task learning using plural sets of features corresponding to plural second advertisements, the plural sets of features being associated with both click-through conversions and view-through conversions; and determining, based on the output of the machine learning model with respect to the set of features, the predicted conversion rate for the first advertisement.