ADVERTISEMENT APPARATUS
    1.
    发明申请

    公开(公告)号:US20230083568A1

    公开(公告)日:2023-03-16

    申请号:US17943509

    申请日:2022-09-13

    IPC分类号: G06Q30/02

    摘要: Provided is an advertisement apparatus including a unit configured to calculate a similarity between second processing target information that is latest information related to a predetermined feature amount of second user information and first processing target information that is information in the same period as the second processing target information related to the predetermined feature amount of the first user information; a unit configured to create advertisement information for providing notification of one advertisement application capable of receiving an advertisement, installed on a user terminal identified by user terminal identification information, based on an analysis result obtained by analyzing the first user information in a period after an observation period of the second processing target information; and a unit configured to provide notification of the advertisement information by designating the user terminal identification information and the one advertisement application.

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    2.
    发明申请

    公开(公告)号:US20230081376A1

    公开(公告)日:2023-03-16

    申请号:US17903517

    申请日:2022-09-06

    IPC分类号: G06Q30/02

    摘要: Provided is an advertisement apparatus including a unit configured to acquire first user information collected by a first application and first user identification information in association with each other; a unit configured to acquire second user information collected by a second application and second user identification information in association with each other; a unit configured to store predetermined first user identification information, predetermined second user identification information, and user terminal identification information in association with each other; a unit configured to integrate the first user information associated with the predetermined first user identification information and the second user information associated with the predetermined second user identification information; a unit configured to create advertisement information based on an analysis result obtained by analyzing the integrated user information; and a unit configured to provide notification of advertisement information by designating the user terminal identification information.

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    3.
    发明申请

    公开(公告)号:US20210248642A1

    公开(公告)日:2021-08-12

    申请号:US17269473

    申请日:2018-12-18

    IPC分类号: G06Q30/02

    摘要: [Problem] To make it possible to give notification of advertisements assumed to be highly effective and verify the effect of the advertisements in consideration of user's statuses and preference tendencies.
    [Solving Means] An advertisement apparatus includes: means for acquiring user terminal identification information, user identification information, and user terminal record information including position information and operation record information on a user terminal; means for acquiring the user identification information and purchasing behavior information relevant to purchasing of an item/service that are acquired by a shop terminal provided in a real shop; storage means for storing the user terminal identification information, the user terminal record information, the purchasing behavior information, and user attribute information in association with each other by the user identification information; means for generating advertisement information on the basis of an analysis result obtained by analyzing the information stored in the storage means; and notification means for specifying the user terminal identification information and an advertisement application and giving notification of the advertisement information.