公开(公告)号：US20040259553A1

公开(公告)日：2004-12-23

申请号：US10844149

申请日：2004-05-12

Applicant: Tekelec

Inventor： Robert J. Delaney ,  Todd Eichler ,  Gregory P. Kowis ,  Peter J. Marsico

IPC: H04M011/00

CPC classification number: H04H20/82 ,  H04H20/72 ,  H04H60/06 ,  H04H2201/70 ,  H04L29/12113 ,  H04L29/12584 ,  H04L29/12896 ,  H04L61/1541 ,  H04L61/2596 ,  H04L61/605 ,  H04L63/08 ,  H04L63/166 ,  H04L67/04 ,  H04L67/26 ,  H04L67/2819 ,  H04L67/2833 ,  H04L67/303 ,  H04N7/165 ,  H04N21/25435 ,  H04N21/25833 ,  H04N21/25841 ,  H04N21/2668 ,  H04N21/41407 ,  H04N21/812

Abstract: Methods and systems for generating, distributing, and screening commercial content are disclosed. A commercial content generator (CCG) generates commercial content message and obtains from a push proxy agent address resolution server the network routing address of each push proxy agent that is required for distribution of the message to the target mobile subscriber audience. A push proxy agent receives a message containing commercial content and resolves a mobile subscriber identifier for each mobile subscriber who is to receive the commercial content information using subscriber information obtained from a subscriber location register, such as a visitor location register (VLR). The push proxy agent may also negotiate media format characteristics for each member of the target mobile subscriber audience and facilitate delivery of the commercial content to each member of the target mobile subscriber audience.

Abstract translation: 公开了用于生成，分发和筛选商业内容的方法和系统。 商业内容生成器（CCG）生成商业内容消息，并且从推送代理地址解析服务器获得将消息分发给目标移动用户观众所需的每个推送代理代理的网络路由地址。 推送代理接收包含商业内容的消息，并且使用从诸如访问者位置寄存器（VLR）的用户位置寄存器获得的订户信息来解析用于接收商业内容信息的每个移动用户的移动用户标识符。 推送代理还可以协商目标移动用户受众的每个成员的媒体格式特征，并且便利将商业内容传递给目标移动用户受众的每个成员。