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公开(公告)号：US20080243607A1
公开(公告)日：2008-10-02
申请号：US11694345
申请日：2007-03-30
申请人： Terrence Rohan , Tomasz J. Tunguz-Zawislak , Jeremiah Harmsen , Sverre Sundsdal , Thomas M. Annau , Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Andres S. Perez-Bergquist
发明人： Terrence Rohan , Tomasz J. Tunguz-Zawislak , Jeremiah Harmsen , Sverre Sundsdal , Thomas M. Annau , Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Andres S. Perez-Bergquist
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0273 , G06Q30/0277 , G06Q50/01
摘要： An entity relationship defining an entity, e.g., a friendship relation in a social network, user groups, etc., can be identified and entity content based on the entity relationship, e.g., user profile data of user accounts, group memberships, etc., can be processed to identify entity topics. One or more content items, e.g., advertisements, can be identified based on the entity topics.
摘要翻译： 可以识别定义实体的实体关系，例如社交网络中的友谊关系，用户组等，并且基于实体关系的实体内容，例如用户账户，组成员资格等的用户简档数据， 可以处理以识别实体主题。 可以基于实体主题来识别一个或多个内容项，例如广告。
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公开(公告)号：US07730017B2
公开(公告)日：2010-06-01
申请号：US11694307
申请日：2007-03-30
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F17/00
CPC分类号： G06F17/30699 , G06F17/30867 , G06Q30/02 , Y10S707/99943
摘要： Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.
摘要翻译： 在用户简档中打开简档数据，例如用户简档中的自由格式字段被处理以识别用户的兴趣和偏好。 兴趣和偏好用于识别与用户简档相关联的类别，并且可以基于类别来识别诸如广告的内容项目。
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公开(公告)号：US20080243780A1
公开(公告)日：2008-10-02
申请号：US11694307
申请日：2007-03-30
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
CPC分类号： G06F17/30699 , G06F17/30867 , G06Q30/02 , Y10S707/99943
摘要： Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.
摘要翻译： 在用户简档中打开简档数据，例如用户简档中的自由格式字段被处理以识别用户的兴趣和偏好。 兴趣和偏好用于识别与用户简档相关联的类别，并且可以基于类别来识别诸如广告的内容项目。
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公开(公告)号：US20080243526A1
公开(公告)日：2008-10-02
申请号：US11694618
申请日：2007-03-30
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
CPC分类号： G06F17/30867 , G06Q30/02
摘要： A custodian profile, e.g., a user profile, associated with a first content item, e.g., an associated web page in a social network, can be identified as a first content item. The first content item can be utilized to identify one or more second content items, e.g., advertisements, that are displayed when the first content item is presented, e.g., viewed by another user of the social network.
摘要翻译： 与第一内容项（例如，社交网络中的相关网页）相关联的保管人简档，例如用户简档，可以被识别为第一内容项。 第一内容项目可以用于识别当呈现第一内容项目时显示的一个或多个第二内容项目，例如广告，例如由社交网络的另一用户观看。
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公开(公告)号：US08341169B2
公开(公告)日：2012-12-25
申请号：US12727186
申请日：2010-03-18
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F17/00
CPC分类号： G06F17/30699 , G06F17/30867 , G06Q30/02 , Y10S707/99943
摘要： Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.
摘要翻译： 在用户简档中打开简档数据，例如用户简档中的自由格式字段被处理以识别用户的兴趣和偏好。 兴趣和偏好用于识别与用户简档相关联的类别，并且可以基于类别来识别诸如广告的内容项目。
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公开(公告)号：US20100174726A1
公开(公告)日：2010-07-08
申请号：US12727186
申请日：2010-03-18
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F17/30
CPC分类号： G06F17/30699 , G06F17/30867 , G06Q30/02 , Y10S707/99943
摘要： Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.
摘要翻译： 在用户简档中打开简档数据，例如用户简档中的自由格式字段被处理以识别用户的兴趣和偏好。 兴趣和偏好用于识别与用户简档相关联的类别，并且可以基于类别来识别诸如广告的内容项目。
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公开(公告)号：US08321462B2
公开(公告)日：2012-11-27
申请号：US11694618
申请日：2007-03-30
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
CPC分类号： G06F17/30867 , G06Q30/02
摘要： A custodian profile, e.g., a user profile, associated with a first content item, e.g., an associated web page in a social network, can be identified as a first content item. The first content item can be utilized to identify one or more second content items, e.g., advertisements, that are displayed when the first content item is presented, e.g., viewed by another user of the social network.
摘要翻译： 与第一内容项（例如，社交网络中的相关网页）相关联的保管人简档，例如用户简档，可以被识别为第一内容项。 第一内容项目可以用于识别当呈现第一内容项目时显示的一个或多个第二内容项目，例如广告，例如由社交网络的另一用户观看。
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公开(公告)号：US20130013646A1
公开(公告)日：2013-01-10
申请号：US13617912
申请日：2012-09-14
申请人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
CPC分类号： G06Q30/0251 , G06F17/30867 , G06Q30/02
摘要： Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.
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公开(公告)号：US20090198711A1
公开(公告)日：2009-08-06
申请号：US12025239
申请日：2008-02-04
申请人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F17/00
CPC分类号： G06Q30/0251 , G06F16/9535 , G06Q30/02
摘要： Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.
摘要翻译： 识别包括一个或多个属性的结构化数据集，每个结构化数据集与例如特定用户相关联。 识别对应于每个结构化数据集中的一个或多个属性中的至少一个的值。 将内容提供商（例如，广告商）建立的条件与识别的值进行比较，以确定条件是否满足。 当满足条件时，向包含满足条件的识别值的结构化数据集相关联的用户识别一个或多个内容项。
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公开(公告)号：US10198744B2
公开(公告)日：2019-02-05
申请号：US13617912
申请日：2012-09-14
申请人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
摘要： Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.
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