METHODS AND APPARATUS TO CORRECT MISATTRIBUTIONS OF MEDIA IMPRESSIONS

    公开(公告)号:US20210377605A1

    公开(公告)日:2021-12-02

    申请号:US17228678

    申请日:2021-04-12

    摘要: Methods, apparatus, and articles of manufacture to correct misattributions of media impressions are disclosed. An example method includes obtaining first demographic-based impressions via a beacon transmitted in response to access to content by a first set of panelists, obtaining, from a database proprietor, second demographic-based impressions of the content on a second set of persons, forming a pseudo-inverse matrix determined based in part on the first impressions, and having a truncated value and a damped value to form third demographic-based impressions of the content on the second set of persons based on the second impressions, and computing at least partially corrected demographic-based impressions values by multiplying a vector of database proprietor impression data by the pseudo-inverse matrix.

    METHODS AND APPARATUS TO CORRECT MISATTRIBUTIONS OF MEDIA IMPRESSIONS

    公开(公告)号:US20200177955A1

    公开(公告)日:2020-06-04

    申请号:US16673711

    申请日:2019-11-04

    摘要: Methods, apparatus, and articles of manufacture to correct misattributions of media impressions are disclosed. An example method includes obtaining first demographic-based impressions via a beacon transmitted in response to access to content by a first set of panelists, obtaining, from a database proprietor, second demographic-based impressions of the content on a second set of persons, forming a pseudo-inverse matrix determined based in part on the first impressions, and having a truncated value and a damped value to form third demographic-based impressions of the content on the second set of persons based on the second impressions, and computing at least partially corrected demographic-based impressions values by multiplying a vector of database proprietor impression data by the pseudo-inverse matrix.

    Methods and apparatus to correct misattributions of media impressions

    公开(公告)号:US10469903B2

    公开(公告)日:2019-11-05

    申请号:US15842545

    申请日:2017-12-14

    摘要: Methods, apparatus, and articles of manufacture to correct misattributions of media impressions are disclosed. An example method includes obtaining first demographic-based impressions via a beacon transmitted in response to access to content by a first set of panelists, obtaining, from a database proprietor, second demographic-based impressions of the content on a second set of persons, forming a pseudo-inverse matrix determined based in part on the first impressions, and having a truncated value and a damped value to form third demographic-based impressions of the content on the second set of persons based on the second impressions, and computing at least partially corrected demographic-based impressions values by multiplying a vector of database proprietor impression data by the pseudo-inverse matrix.