公开(公告)号：US20120173654A1

公开(公告)日：2012-07-05

申请号：US13149446

申请日：2011-05-31

申请人： Tu TSAO ,  Nigel Choi ,  Vinod Kumar Ramachandran ,  Ping Wu

发明人： Tu TSAO ,  Nigel Choi ,  Vinod Kumar Ramachandran ,  Ping Wu

IPC分类号： G06F15/167

CPC分类号： G06Q30/02

摘要： An apparatus and method is provided that ensures virtual content providers such as advertisers that their virtual content will reach every mobile device, every application within each mobile device and/or every user. Such functionality is referred to herein as a “guaranteed reach”. Guaranteed reach parameters including reach type parameters (mobile devices, applications and/or users) are specified in a memory. A server receives a virtual content request and a received target identification uniquely identifying, for example, the requesting device via a network. The server identifies virtual content candidates from the memory by comparing the received target identification to the stored target identification associated with the virtual content. The guaranteed reach parameters may also include frequency-based criteria that guarantee a frequency of impression(s) for particular virtual content and guaranteed priority criteria to ensure the guarantee will be met.

摘要翻译： 提供了一种设备和方法，其确保虚拟内容提供商，例如广告主，其虚拟内容将到达每个移动设备，每个移动设备内的每个应用和/或每个用户。 这种功能在本文中被称为“保证范围”。 在存储器中指定包括到达类型参数（移动设备，应用和/或用户）的保证范围参数。 服务器经由网络接收唯一地识别例如请求设备的虚拟内容请求和接收到的目标标识。 服务器通过将接收的目标标识与存储的与虚拟内容相关联的目标标识进行比较来识别来自存储器的虚拟内容候选。 保证的到达参数还可以包括基于频率的标准，其保证针对特定虚拟内容的印象的频率以及保证的优先级标准以确保满足保证。