公开(公告)号：US08954523B2

公开(公告)日：2015-02-10

申请号：US13149446

申请日：2011-05-31

申请人： Tu Tsao ,  Nigel Choi ,  Vinod Kumar Ramachandran ,  Ping Wu

发明人： Tu Tsao ,  Nigel Choi ,  Vinod Kumar Ramachandran ,  Ping Wu

IPC分类号： G06F15/167 ,  G06Q30/02

CPC分类号： G06Q30/02

摘要： An apparatus and method is provided that ensures virtual content providers such as advertisers that their virtual content will reach every mobile device, every application within each mobile device and/or every user. Such functionality is referred to herein as a “guaranteed reach”. Guaranteed reach parameters including reach type parameters (mobile devices, applications and/or users) are specified in a memory. A server receives a virtual content request and a received target identification uniquely identifying, for example, the requesting device via a network. The server identifies virtual content candidates from the memory by comparing the received target identification to the stored target identification associated with the virtual content. The guaranteed reach parameters may also include frequency-based criteria that guarantee a frequency of impression(s) for particular virtual content and guaranteed priority criteria to ensure the guarantee will be met.

摘要翻译： 提供了一种设备和方法，其确保虚拟内容提供商，例如广告主，其虚拟内容将到达每个移动设备，每个移动设备内的每个应用和/或每个用户。 这种功能在本文中被称为“保证范围”。 在存储器中指定包括到达类型参数（移动设备，应用和/或用户）的保证范围参数。 服务器经由网络接收唯一地识别例如请求设备的虚拟内容请求和接收到的目标标识。 服务器通过将接收的目标标识与存储的与虚拟内容相关联的目标标识进行比较来识别来自存储器的虚拟内容候选。 保证的到达参数还可以包括基于频率的标准，其保证针对特定虚拟内容的印象的频率以及保证的优先级标准以确保满足保证。

公开(公告)号：US08621554B1

公开(公告)日：2013-12-31

申请号：US12434285

申请日：2009-05-01

申请人： Yan Yu ,  Michael Chu ,  Chung-Man Tam ,  Steve Lee ,  Ravi Jain ,  Tu Tsao ,  Christopher Lambert

发明人： Yan Yu ,  Michael Chu ,  Chung-Man Tam ,  Steve Lee ,  Ravi Jain ,  Tu Tsao ,  Christopher Lambert

IPC分类号： H04L29/06

CPC分类号： H04L63/20 ,  H04L63/102 ,  H04L67/00 ,  H04W4/21

摘要： A computer program product has a computer-readable storage medium having computer program instructions embodied therein for performing a method for implementing a privacy policy for a user. The method may include the user developing rules that determine whether another user (requester) can access information related to the user. The rules may be stored in a database coupled to a server and evaluated when a request is received from the requester to access the information. If a rule is satisfied by the requester, the server can return the information to the requester. The information can be returned at a level of granularity specified by the user in the satisfied rule. A privacy level can be set by the user to allow access to requesters based on the rules or to deny access to any requesters.

摘要翻译： 计算机程序产品具有计算机可读存储介质，其具有体现在其中的计算机程序指令，用于执行用于为用户实施隐私策略的方法。 该方法可以包括用户开发规则，其确定另一个用户（请求者）是否可以访问与该用户相关的信息。 规则可以存储在耦合到服务器的数据库中，并且当从请求者接收到请求以访问信息时进行评估。 如果请求者满足规则，服务器可以将信息返回给请求者。 信息可以按照满足规则中的用户指定的粒度级别返回。 用户可以设置隐私级别，以允许根据规则访问请求者，或拒绝对任何请求者的访问。