公开(公告)号：US12274551B2

公开(公告)日：2025-04-15

申请号：US16923053

申请日：2020-07-07

Applicant: WARNER BROS. ENTERTAINMENT INC.

Inventor： Arvel A. Chappell, III ,  Lewis S. Ostrover ,  Harold C. Mack

IPC: A61B5/00 ,  A61B5/0533 ,  A61B5/055 ,  A61B5/16 ,  A61B5/316 ,  A61B5/318 ,  A61B5/369 ,  A61B5/389 ,  A63F13/212 ,  A63F13/352 ,  A63F13/79 ,  G06F3/01 ,  G06Q50/00 ,  G10L15/04 ,  G16H40/67 ,  G16H50/30 ,  H04N21/422 ,  H04N21/442 ,  H04N21/845

Abstract: Applications for a Content Engagement Power (CEP) value include generating a script, text, or other communication content or for controlling playout of communication content based on neuro-physiological data, gathering neuro-physiological data correlated to consumption of communication content, or rating effectiveness of personal communications. The CEP is computed based on neuro-physiological sensor data processed to express engagement with content along multiple dimensions such as valence, arousal, and dominance. An apparatus is configured to perform the method using hardware, firmware, and/or software.