公开(公告)号：US11157968B2

公开(公告)日：2021-10-26

申请号：US15448228

申请日：2017-03-02

申请人： WIDEORBIT LLC

发明人： Tyler Wallace Box ,  Brian M. Burdick ,  Geoffrey P. Coco ,  Ian P. Ferreira ,  Paul Jaffe ,  Alfred Lawrence Shiels ,  Brian Thoman ,  Ola Tiverman ,  Sean Trigony ,  Stacey N. Young

IPC分类号： G06Q30/02

摘要： Systems and methods for providing an advertisement platform where buyers and sellers can trade advertisement inventory programmatically at local, national, and/or worldwide levels. The advertisement platform server system may include an advertiser facing interface which permits advertisers to generate a request for orders (RFO) for an advertisement campaign which spans multiple advertisement channels. The RFO may be automatically provided to numerous media content providers, which may place committed orders which are to be autonomously accepted upon satisfaction of at least one condition of the RFO, such as a minimum budget. Once the committed orders are accepted, the advertisements may be routed to a traffic management system for publishing.