公开(公告)号：US20240045911A1

公开(公告)日：2024-02-08

申请号：US18365941

申请日：2023-08-04

申请人： YAHOO ASSETS LLC

发明人： Eric YE ,  Xiao BAI ,  Neil O'HARE ,  Eliyar ASGARIEH ,  Kapil THADANI ,  Francisco PEREZ-SORROSAL ,  Sujyothi ADIGA

IPC分类号： G06F16/951 ,  G06F16/955 ,  G06F16/958

CPC分类号： G06F16/951 ,  G06F16/9566 ,  G06F16/958

摘要： In some aspects, the techniques described herein relate to a method including: receiving, at a processor, an uncrawled URL corresponding to a webpage; applying, by the processor, a webpage classification model to the uncrawled URL to determine a probability for a plurality of webpage classifications; assigning, by the processor, one or more labels to the uncrawled URL corresponding to one or more classifications of the plurality of webpage classifications that meet a threshold; and providing, by the processor, a content item to be displayed on the webpage based on the one or more labels.

公开(公告)号：US20230325412A1

公开(公告)日：2023-10-12

申请号：US17716168

申请日：2022-04-08

申请人： YAHOO ASSETS LLC

发明人： Chander IYER ,  Xiao BAI ,  Ritest AGRAWAL ,  Gaurav BATRA ,  An JIANG ,  Narayan BHAMIDIPATI

IPC分类号： G06F16/28 ,  G06F17/18

CPC分类号： G06F16/285 ,  G06F17/18

摘要： The techniques described herein relate to constructing and using seed audiences. In an embodiment, a method includes loading, by a processing device, a user event sequence, the user event sequence including a plurality of user events and a plurality of corresponding conversions; generating, by the processing device, a plurality of conversion neighborhoods based on the user event sequence, a given conversion neighborhood in the plurality of conversion neighborhood including at least one conversion rule and a set of user events from the plurality of user events; annotating, by the processing device, each conversion neighborhood in the plurality of conversion neighborhoods with categorical labels; and generating, by the processing device, seed audiences for each conversion neighborhood, a given seed audience including a ranked list of user events for each conversion rule associated with the conversion neighborhood.