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公开(公告)号：US20240106779A1
公开(公告)日：2024-03-28
申请号：US17934639
申请日：2022-09-23
申请人： Yahoo Ad Tech LLC
发明人： Eric BAX , Kimberly WILLIAMS , Melissa GERBER , Tanisha SHARMA , Will WAGNER , Nikki THOMPSON , Lisa GIAFFO
摘要： A method includes receiving inputs from a plurality of data providers reflecting the plurality of data providers' respective parameters for providing message channel data; receiving inputs from a plurality of data recipients reflecting the data recipients' respective parameters for receiving message channel data; identifying, using a matching engine, message channel data that matches the parameters of at least one of the plurality of data providers and the parameters of at least one of the data recipients; processing the message channel data in accordance with the parameters of the data providers, the processing step comprising segmenting the message channel data into permitted data segments and non-permitted data segments based on the data providers' parameters; delivering the permitted data segments to the identified data recipients in accordance with their respective parameters; and initiating a request for compensation of the identified data providers in accordance with their respective parameters.
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2.发明公开公开(公告)号：US20240104602A1
公开(公告)日：2024-03-28
申请号：US17935402
申请日：2022-09-26
申请人： Yahoo Ad Tech LLC
发明人： Eric BAX , Charlotte BAX , Kimberly WILLIAMS , Nikki THOMPSON , Lisa GIAFFO , Tanisha SHARMA , Will WAGNER , Melissa GERBER
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0257 , G06Q30/0277
摘要： Methods are disclosed that include receiving electronic content data associated with an electronic content provider comprising: a content campaign identification associated with a virtual token, and provider-identified platform identifications that identify platforms on which the content campaign may be initiated; receiving input from the user comprising: a user identification, a virtual token identification, a campaign identification that identifies the content campaign associated with the virtual token, and user-identified platform identifications that identify the platforms on which the user consents to be targeted by the content campaign; determining, based on the received electronic content data and user data, the content campaign and platforms the user consents to; and generating a notification to initiate a content campaign targeting the user on the platforms on which the user consents to be targeted; and outputting the generated notification to the platforms on which the user consents to be targeted.
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