公开(公告)号：US20140372227A1

公开(公告)日：2014-12-18

申请号：US14474119

申请日：2014-08-30

Applicant: eBay Inc.

Inventor： David Gausebeck ,  Kuo-Yee Richard Lee ,  Brian Andrew Phillips ,  Vishwanath Shastry ,  Katherine Woo

IPC: G06Q30/02 ,  G06Q30/06 ,  H04L29/06

CPC classification number: G06Q30/0247 ,  G06Q30/02 ,  G06Q30/0269 ,  G06Q30/0277 ,  G06Q30/0601 ,  G06Q30/0603 ,  H04L67/42

Abstract: This document describes, among other things, systems and methods for generating advertising campaigns or listings utilizing catalog information. A method comprises receiving, by an online publication system, a product catalog; accessing, by the online publication system, a merchant profile; and using the product catalog and the merchant profile to develop advertising data, wherein the advertising data includes at least one of an advertising campaign, a marketplace listing, or a store listing. The advertising campaign is published across multiple communication channels and focuses on the merchant's identity in at least one of the communication channels and specific products sold by the merchant in at least one other communication channel.

Abstract translation: 本文档描述了使用目录信息生成广告活动或列表的系统和方法。 一种方法包括通过在线出版系统接收产品目录; 通过在线出版系统访问商家简档; 以及使用产品目录和商家简档来开发广告数据，其中广告数据包括广告活动，市场列表或商店列表中的至少一个。 广告活动在多个通信频道上发布，并且在至少一个其他通信信道中的至少一个通信信道和商家销售的特定产品中关注商家的身份。