公开(公告)号：US20210241307A1

公开(公告)日：2021-08-05

申请号：US16778139

申请日：2020-01-31

Applicant: salesforce.com, inc.

Inventor： Natalija Pavic ,  Daniel Thomas Harrison

IPC: G06Q30/02 ,  G06N20/00

Abstract: A method of targeting a promotion to an appropriate audience includes: performing clustering analysis on anonymized customer data using artificial intelligence to segment the anonymized data into a plurality of audience clusters; applying a matching algorithm to match a personalized promotion to a first audience cluster; sending the personalized promotion using a digital display channel to a plurality of individuals matching characteristics of the first audience cluster; receiving and recording results from the personalized promotion; and iteratively adjusting the personalized promotion based on the results from the personalized promotion. The iteratively adjusting includes: adjusting terms of the personalized promotion, sending the adjusted personalized promotion to a plurality of individuals, recording the success and failure of the adjusted personalized promotion, measuring the success of the adjusted personalized promotion, and repeating the adjusting, sending, recording, and measuring until a desired business result is obtained or a predetermined promotion adjustment ending point has been reached.