公开(公告)号：WO2017079541A1

公开(公告)日：2017-05-11

申请号：PCT/US2016/060504

申请日：2016-11-04

Applicant: AVERY DENNISON RETAIL INFORMATION SERVICES, LLC

Inventor： VARGAS, Julie ,  SCHNEIDER, Kimberly Kay ,  PALMER, Christopher ,  CHAMANDY, Paul A.

IPC: G06K19/06 ,  G06K19/07 ,  G06K17/00 ,  G06K19/077

CPC classification number: G08B13/2451 ,  G06K17/00 ,  G06K19/06009 ,  G06K19/0723 ,  G06K19/07758

Abstract: A tag or label incorporating embedded trigger technology, such as RFID, QR codes, or barcodes is disclosed to effectively integrate RFID or a trigger directly into the garment. Typically, the embedded technology is embedded via a digital manufacturing process, and the labels and tags enable a data connection via the embedded triggers and a unique identifier corresponding to the embedded triggers. Thus, once the trigger technology is enabled via scanning, visual recognition, UHF/NFC RFID, etc., data items in the data management platform are enabled. Specifically, the data items within the data management platform include sustainability, consumer engagement, authentication/brand protection, merchandising/marketing, and data management and can be leveraged to drive an interactive consumer experience.

Abstract translation: 公开了结合嵌入式触发技术（例如RFID，QR码或条形码）的标签或标签，以有效地将RFID或触发器直接整合到服装中。 通常，嵌入式技术通过数字制造过程嵌入，标签和标签通过嵌入式触发器和与嵌入式触发器相对应的唯一标识符实现数据连接。 因此，一旦通过扫描，视觉识别，UHF / NFC RFID等启用了触发技术，就启用了数据管理平台中的数据项目。 具体而言，数据管理平台中的数据项目包括可持续性，消费者参与，认证/品牌保护，商品推销/营销和数据管理，并可用于推动交互式消费者体验。