公开(公告)号：WO2018191355A1

公开(公告)日：2018-10-18

申请号：PCT/US2018/027066

申请日：2018-04-11

Applicant: ENGINE MEDIA, LLC

Inventor： ASHNER, Louis, Clayton ,  ZACHARSKI, Michael

IPC: G06Q30/02 ,  H04L12/803

Abstract: Efficient translation and load balancing of bid requests is disclosed. For example, a first network interface receives a notice from a publisher and triggering a first interrupt on a first processor. The first processor processes the first interrupt and provides the notice to a notice queue. A request translator executing on a distinct second processor translates the notice into a request. A request router sends the request to an advertiser through a selected network interface, which receives a first response triggering a second interrupt on a third processor. The second processor processes the second interrupt and provides the first response to a response queue. A response translator executing on the second processor translates the first response into an offer, which is sent to the publisher through the first network interface. Meanwhile, a second network interface triggers a third interrupt on a fourth processor after receiving a second response.

公开(公告)号：WO2018174965A1

公开(公告)日：2018-09-27

申请号：PCT/US2017/063296

申请日：2017-11-27

Applicant: ENGINE MEDIA, LLC

Inventor： ASHNER, Louis, Clayton ,  ROACH, John, Patrick ,  ZACHARSKI, Michael

IPC: H04L12/26 ,  H04L12/741 ,  H04L12/751 ,  H04L12/803 ,  H04L29/08

CPC classification number: H04L47/125 ,  G06F9/45533 ,  G06F9/45558 ,  G06F2009/45595 ,  H04L43/0858 ,  H04L43/0888 ,  H04L43/10 ,  H04L43/16 ,  H04L45/02 ,  H04L45/54 ,  H04L47/24 ,  H04L47/283 ,  H04L67/1027 ,  H04L67/141 ,  H04L67/16

Abstract: Dynamic advertisement routing is disclosed. For example, a plurality of internet protocol ("IP") addresses associated with respective plurality of target nodes is stored in a routing pool. Each IP address in the routing pool is pinged through each of first and second load balancer network interfaces. Network routes associated with target nodes are updated based on a first plurality of ping responses. Communications sessions are established with target nodes through respective network routes. IP addresses are pinged and respective latencies in a latency cache are updated based on a second plurality of ping responses. A first request directed to the plurality of target nodes is received and is determined to be sent to a first target node based on the latency cache forwarded to the first target node via the first network route.

公开(公告)号：WO2019028239A1

公开(公告)日：2019-02-07

申请号：PCT/US2018/044983

申请日：2018-08-02

Applicant: ENGINE MEDIA, LLC

Inventor： ZACHARSKI, Michael ,  COOK, Alex, E.

IPC: G06Q30/00

CPC classification number: G06Q30/0275 ,  G06Q30/0277

Abstract: Dynamic header bidding configuration is disclosed. For example, ad slot entries associated with ad slots in a web content, further associated with ad identifiers and ad sizes are received. Header bidding partners associated with an ad slot entry are received, each partner associated with a parameter. The partners, parameters, ad slot entries, ad identifiers, and ad sizes are recorded as a configuration associated with the web content. A script associated with the configuration, further associated with a page of the web content including an ad slot associated with the ad slot entry is generated. The configuration is sent to a client device that invokes the script by loading the first page, and an ad from a partner is displayed in an ad impression of the ad slot on the client device based on a response to a notice sent to at least two partners.

公开(公告)号：WO2019125531A1

公开(公告)日：2019-06-27

申请号：PCT/US2018/047848

申请日：2018-08-24

Applicant: ENGINE MEDIA, LLC

Inventor： ASHNER, Louis Clayton ,  SCHWAB, Mickey Alexander ,  ZACHARSKI, Michael ,  ROACH, John Patrick

IPC: G06F17/30 ,  G06F15/16 ,  G06Q30/02

Abstract: Low-latency high-throughput scalable data caching is disclosed. For example, a data source is connected over a network to a load balancer server with data cache. A load balancer service and a data cache service execute on processors on the first load balancer server to receive, by the load balancer service, a request from a client device over the network. The load balancer service requests a data entry associated with the request from the first data cache service. The data cache service retrieves the first data entry from the first data cache, which stores a first plurality of data entries that is a subset of a second plurality of data entries stored in the data source. The load balancer service modifies the request with the data entry. The load balancer service sends a modified request to a plurality of receivers.

公开(公告)号：WO2019094081A1

公开(公告)日：2019-05-16

申请号：PCT/US2018/046455

申请日：2018-08-13

Applicant: ENGINE MEDIA, LLC.

Inventor： ZACHARSKI, Michael ,  GROSINGER, Michael, Adam ,  ASHNER, Louis, Clayton ,  SCHWAB, Mickey, Alexander ,  ROACH, John, Patrick

IPC: G06F15/173

Abstract: Individualized connectivity based request handling is disclosed. For example, a content source is accessed by a client device and a load balancer executes on a processor to receive a first request based on the client device accessing the content source. A first session variable is set to a first value in a first session and a first latency to the client device is measured. A first plurality of target nodes is selected based on the first session variable. A first plurality of messages is sent to the first plurality of target nodes. A second request is received from the client device after the first session expires, starting a second session. The first session variable is set to a different second value in the second session. A second plurality of messages is sent to a second plurality of target nodes different from the first plurality of target nodes.