公开(公告)号：WO2012021020A3

公开(公告)日：2012-06-07

申请号：PCT/KR2011005925

申请日：2011-08-12

Applicant: NHN BUSINESS PLATFORM CORP ,  LEE HO JIN ,  KIM BYEONG CHAN

Inventor： LEE HO JIN ,  KIM BYEONG CHAN

IPC: H04W64/00 ,  H04W48/16

CPC classification number: H04W4/04 ,  H04W4/046 ,  H04W4/18

Abstract: Disclosed are a regional information determination system and method based on the collection of wireless AP information. The regional information determination system receives IP information of an access point and location information of an AP information collection device, determines regional information through the location information of the AP information collection device, and matches the IP information of the access point with the regional information. By using the IP information of the access point and the location information of the AP information collection device for collecting said IP information, the regional information corresponding to the IP information can be determined accurately.

Abstract translation: 公开了基于收集无线AP信息的区域信息确定系统和方法。 区域信息确定系统接收接入点的IP信息和AP信息收集装置的位置信息，通过AP信息收集装置的位置信息确定区域信息，并将接入点的IP信息与区域信息进行匹配。 通过使用接入点的IP信息和用于收集所述IP信息的AP信息收集装置的位置信息，可以准确地确定与IP信息对应的区域信息。

公开(公告)号：WO2010016731A3

公开(公告)日：2010-06-10

申请号：PCT/KR2009004386

申请日：2009-08-05

Applicant: NHN BUSINESS PLATFORM CORP ,  KWON KI OH ,  KIM YUWON ,  NOH WON SOOK ,  SHIN WOONGSUP ,  LEE WOOSUNG ,  JEON MIN SEON ,  HAN SEOJIN

Inventor： KWON KI OH ,  KIM YUWON ,  NOH WON SOOK ,  SHIN WOONGSUP ,  LEE WOOSUNG ,  JEON MIN SEON ,  HAN SEOJIN

IPC: G06Q30/00

CPC classification number: G06Q30/02

Abstract: The present invention relates to a method and system for providing advertising by using weighted values which accord with an advertisement exposure order. The method for providing advertising comprises the steps of: establishing an advertisement exposure order for advertisers' advertisements on the basis of bid prices input by the advertisers; allocating, to the bid prices, weighted values which accord with the advertisement exposure order; exposing the advertisements in the applicable advertisement exposure order; and calculating the advertising cost in accordance with the exposure of the advertisements on the basis of the bid prices to which the weighted values were allocated.

Abstract translation: 本发明涉及一种通过使用符合广告曝光顺序的加权值提供广告的方法和系统。 提供广告的方法包括以下步骤：基于广告商输入的投标价格为广告商的广告建立广告曝光顺序; 为投标价格分配符合广告曝光顺序的加权值; 在适用的广告曝光次序中暴露广告; 以及基于分配加权值的投标价格，根据广告的曝光量计算广告成本。

公开(公告)号：WO2010005252A2

公开(公告)日：2010-01-14

申请号：PCT/KR2009003774

申请日：2009-07-09

Applicant: NHN BUSINESS PLATFORM CORP ,  KWON KI OH ,  KIM YU WON ,  NOH WON SOOK ,  SHIN WOONG SUP ,  LEE WOO SUNG ,  JEON MIN SEON ,  HAN SEO JIN

Inventor： KWON KI OH ,  KIM YU WON ,  NOH WON SOOK ,  SHIN WOONG SUP ,  LEE WOO SUNG ,  JEON MIN SEON ,  HAN SEO JIN

IPC: G06Q30/00

CPC classification number: G06Q30/04 ,  G06Q30/02

Abstract: The present invention relates to a method, system, and computer readable recording medium for billing online advertisements. According to one aspect of the present invention, a method is provided for billing an advertisement sponsor for an advertisement provided on the network, comprising a step wherein the basic billing information for said advertisement sponsor is calculated referring to the history of the advertisement information of the advertisement sponsor being selected by a plurality of users; a step wherein said basic billing information calculated is compared with the appropriate billing criteria already established; a step wherein if said calculated basic billing information is not included in the critical range of said appropriate billing criteria, said calculated basic billing information is adjusted so as to be included in said critical range, and a step wherein said billing information adjusted is used to perform billing of said advertisement sponsor.

Abstract translation: 本发明涉及用于计费在线广告的方法，系统和计算机可读记录介质。 根据本发明的一个方面，提供了一种为网络上提供的广告计费广告赞助者的方法，包括一个步骤，其中针对所述广告主的广告信息的历史来计算所述广告赞助者的基本记帐信息 广告赞助商由多个用户选择; 将所计算的所述基本计费信息与已经建立的适当计费标准进行比较的步骤; 一个步骤，其中如果所述计算的基本计费信息不包括在所述适当计费标准的临界范围内，则所述计算的基本计费信息被调整为包括在所述临界范围内，并且其中调整的所述计费信息用于 执行所述广告赞助商的计费。

公开(公告)号：WO2010032928A3

公开(公告)日：2010-07-22

申请号：PCT/KR2009004858

申请日：2009-09-17

Applicant: NHN BUSINESS PLATFORM CORP ,  KWON KI OH ,  KIM YU WON ,  NOH WON SOOK ,  SHIN WOONG SUP ,  LEE WOO SUNG ,  JEON MIN SEON ,  HAN SEO JIN ,  CHUNG HA NYUNG

Inventor： KWON KI OH ,  KIM YU WON ,  NOH WON SOOK ,  SHIN WOONG SUP ,  LEE WOO SUNG ,  JEON MIN SEON ,  HAN SEO JIN ,  CHUNG HA NYUNG

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0256

Abstract: Disclosed are a method and a system for providing an advertisement using an opening bid price. The advertisement providing method comprises: a step of determining an opening bid per keyword based on both the cost per minimum click of a keyword and the expected number of clicks on the keyword; a step of determining a display area for the advertiser's advertisement based on a bid price per unit time inputted by the advertiser; and a step for providing the advertiser's advertisement on the display area, wherein the bid price per unit time has a value equal to or larger than the opening bid price per keyword.

Abstract translation: 公开了一种使用开标价格提供广告的方法和系统。 该广告提供方法包括以下步骤：基于关键词的每最小点击成本和关键词的预期点击量两者来确定每个关键词的开场竞价; 基于由广告商输入的每单位时间的投标价格确定广告商的广告的显示区域的步骤; 以及在显示区域上提供广告客户的广告的步骤，其中每单位时间的投标价格具有等于或大于每个关键词的开标价格的值。

公开(公告)号：WO2010027243A3

公开(公告)日：2010-07-15

申请号：PCT/KR2009005088

申请日：2009-09-08

Applicant: NHN BUSINESS PLATFORM CORP ,  LEE YOUN SIK ,  KIM DONG WOOK ,  HA JUNG SOO ,  KIM YU WON

Inventor： LEE YOUN SIK ,  KIM DONG WOOK ,  HA JUNG SOO ,  KIM YU WON

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0273

Abstract: The present invention relates to a billing method for online advertising, a system thereof and a computer-readable recording medium. According to one aspect of the invention, the method that processes the billing for online advertising comprises: a step for extracting a result of advertising based on the selection history from plural users selecting the advertisements of an advertiser, a step for providing the advertiser with the result of advertising, a step for receiving basic self-billing information from an advertiser's terminal to determine for which advertisement is billed, and a step for processing the billing for published online advertisements based on the received basic self-billing information.

Abstract translation: 在线广告的计费方法，其系统和计算机可读记录介质。 根据本发明的一个方面，处理在线广告的计费的方法包括：根据选择广告商的广告的多个用户的选择历史提取广告的结果的步骤;向广告商提供广告的步骤 广告结果，从广告商的终端接收基本自我记帐信息以确定对哪个广告进行记帐的步骤，以及用于基于所接收的基本自我记帐信息处理针对所发布的在线广告的记帐的步骤。

公开(公告)号：WO2010002211A3

公开(公告)日：2010-04-22

申请号：PCT/KR2009003630

申请日：2009-07-02

Applicant: NHN BUSINESS PLATFORM CORP ,  SHIM SANGIL

Inventor： SHIM SANGIL

IPC: G06F21/10

CPC classification number: G06F21/10

Abstract: The present invention pertains to a method, system, and computer-readable recording mechanism for copyright protection of basic content in relation to secondary content. According to an embodiment of the present invention, as a method for copyright protection of basic content in relation to secondary content, a method is provided comprising a step in which secondary content generated using basic content is searched from a content database, a step in which information about a basic content provider stored in relation to said secondary content is extracted, and a step in which a notice about said secondary content is transmitted to a terminal unit of said basic content provider.

Abstract translation: 本发明涉及用于与次要内容相关的基本内容的版权保护的方法，系统和计算机可读记录机制。 根据本发明的实施例，作为用于与次要内容相关的基本内容的版权保护的方法，提供了一种方法，该方法包括以下步骤：从内容数据库中搜索使用基本内容生成的次要内容的步骤; 提取关于与所述辅助内容相关地存储的基本内容提供者的信息，以及向所述基本内容提供者的终端单元发送关于所述辅助内容的通知的步骤。

公开(公告)号：WO2010038986A2

公开(公告)日：2010-04-08

申请号：PCT/KR2009005609

申请日：2009-09-30

Applicant: NHN BUSINESS PLATFORM CORP ,  KWON KI OH ,  KIM YUWON ,  NOH WON SOOK ,  SHIN WOONGSUP ,  LEE WOOSUNG ,  JEON MIN SEON ,  HAN SEOJIN ,  CHUNG HA-NYUNG

Inventor： KWON KI OH ,  KIM YUWON ,  NOH WON SOOK ,  SHIN WOONGSUP ,  LEE WOOSUNG ,  JEON MIN SEON ,  HAN SEOJIN ,  CHUNG HA-NYUNG

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0246

Abstract: Disclosed are a method and a system for managing the quality of an advertised webpage. The method for managing the quality of the advertised webpage comprises the steps of: confirming the number of actual clicks that are generated for at least one advertised webpage of a website during a predetermined period; confirming the number of anticipated clicks for the webpage during the period; and determining a quality management index based on the numbers of actual and anticipated clicks, wherein the quality management index is obtained by quantifying the quality of the webpage.

Abstract translation: 公开了用于管理广告网页的质量的方法和系统。 用于管理广告网页的质量的方法包括以下步骤：确认在预定时段期间针对网站的至少一个广告网页生成的实际点击的数量; 确认该期间网页的预期点击次数; 根据实际点击次数和预期点击次数确定质量管理指标，其中质量管理指标是通过量化网页质量获得的。

公开(公告)号：WO2010005255A3

公开(公告)日：2010-03-25

申请号：PCT/KR2009003780

申请日：2009-07-10

Applicant: NHN BUSINESS PLATFORM CORP ,  CHOI JI YOUNG ,  KIM MIN UK

Inventor： CHOI JI YOUNG ,  KIM MIN UK

IPC: G06Q30/00

CPC classification number: G06Q30/04 ,  G06Q30/02

Abstract: The present invention relates to a method, system, and computer readable recording medium for billing online advertisements. According to the present invention, a method is provided for billing an advertisement sponsor for an advertisement provided on the network, comprising a step wherein the frequency with which said advertisement placement occurred is compared with the frequency of a reference placement; a step in which a base charge amount that has been set up in advance for said advertisement is billed if the frequency of placement of said advertisement is equal to or less than said frequency of reference placement; and a step in which said base charge amount and a charge amount based on the frequency of user selection occurring with respect to said advertisement in excess of said reference placement frequency are charged if the frequency of placement of said advertisement exceeds said reference placement frequency.

Abstract translation: 用于对在线广告进行计费的方法，系统和计算机可读记录介质技术领域本发明涉 根据本发明，提供了一种用于对在网络上提供的广告的广告赞助者进行记帐的方法，包括以下步骤：将所述广告放置发生的频率与参考放置的频率进行比较; 如果所述广告的放置频率等于或小于所述参考放置的频率，则为所述广告预先设置的基本收费量被计费; 以及如果所述广告的放置频率超过所述基准放置频率，则基于相对于所述广告出现的用户选择频率超过所述基准放置频率的所述基本收费量和收费量被收费。

公开(公告)号：WO2010027225A2

公开(公告)日：2010-03-11

申请号：PCT/KR2009005033

申请日：2009-09-04

Applicant: NHN BUSINESS PLATFORM CORP ,  LEE YOUN SIK ,  KIM DONG WOOK ,  HA JUNG SOO ,  KIM YU WON

Inventor： LEE YOUN SIK ,  KIM DONG WOOK ,  HA JUNG SOO ,  KIM YU WON

IPC: G06Q30/00

CPC classification number: G06Q30/04 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0273

Abstract: The present invention relates to a method that enables an advertiser to show self-billing information when providing an advertising service, a system thereof, and a computer-readable recording medium. According to one aspect of the invention, provided is an advertising method which comprises: a step for providing the advertiser with a result of online advertising, a step for receiving from the advertiser, based on the result of online advertising, the self-billing information for the online advertisements that have been already published, and a step for processing the billing for the published advertisements based on the self-billing information.

Abstract translation: 本发明涉及一种使广告主在提供广告服务时能够显示自我记帐信息的方法，其系统和计算机可读记录介质。 根据本发明的一个方面，提供了一种广告方法，包括：向广告商提供在线广告的结果的步骤;基于在线广告的结果从广告商接收自身记帐信息的步骤 对于已经发布的在线广告，以及基于自身计费信息处理已发布广告的计费的步骤。

公开(公告)号：WO2010027224A2

公开(公告)日：2010-03-11

申请号：PCT/KR2009005032

申请日：2009-09-04

Applicant: NHN BUSINESS PLATFORM CORP ,  KIM MIN UK ,  WI EUI SEOK ,  HAN SEO JIN

Inventor： KIM MIN UK ,  WI EUI SEOK ,  HAN SEO JIN

IPC: G06Q30/00

CPC classification number: G06Q30/02

Abstract: The present invention relates to a method and system for selectively providing contextual advertising services considering the intent of the advertiser and of the publisher, and a computer readable recording medium. According to one embodiment of the present invention, a method for selectively providing contextual advertising services considering the intent of the advertiser who provides a contextual advertisement and of the publisher who manages a web space comprises the steps of: receiving from the advertiser's system a bid request for displaying a contextual advertisement; receiving from the publisher's system rules for displaying a contextual advertisement; and displaying the bid-requested contextual advertisement on the web space, based on the bid request and the rules.

Abstract translation: 本发明涉及一种考虑广告主和出版者的意图选择性地提供语境广告服务的方法和系统，以及计算机可读记录介质。 根据本发明的一个实施例，考虑到提供上下文广告的广告客户的意图和管理网络空间的发布者的选择性地提供上下文广告服务的方法包括以下步骤：从广告商的系统接收投标请求 用于显示上下文广告; 从发布商的系统接收显示上下文广告的规则; 并根据投标请求和规则在网络空间上显示出价要求的上下文广告。