公开(公告)号：WO2010088372A1

公开(公告)日：2010-08-05

申请号：PCT/US2010/022387

申请日：2010-01-28

Applicant: The Nielsen Company (US), LLC ,  PEREZ, Albert ,  LU, Shi ,  YOUNGE, Michael, F.

Inventor： PEREZ, Albert ,  LU, Shi ,  YOUNGE, Michael, F.

IPC: H04H60/45

CPC classification number: H04L45/74 ,  G06F15/173 ,  G06Q10/00 ,  G06Q30/02 ,  G06Q30/0202 ,  H04L49/557

Abstract: Example methods and apparatus to measure market statistics are disclosed. A disclosed example method includes retrieving a service penetration value from a managed data source, retrieving an Internet protocol (IP) address from a convenience data source, and identifying a household identification number associated with the retrieved IP address. The example method also includes retrieving household data associated with the household identification number, verifying a service provider name provided by the convenience data source, and adjusting a weight value of the retrieved household data when the service provider name provided by the convenience data source is different than a current service provider name. Additionally, the example method includes calculating service provider flow share based on the adjusted weight value and the service penetration value, and generating a report including the calculated service provider flow share.

Abstract translation: 披露了衡量市场统计的示例方法和装置。 所公开的示例性方法包括从管理数据源检索服务渗透值，从便利数据源检索因特网协议（IP）地址，以及识别与检索到的IP地址相关联的家庭标识号。 示例性方法还包括检索与家庭识别号码相关联的家庭数据，验证便利数据源提供的服务提供商名称，以及当由便利数据源提供的服务提供商名称不同时调整检索到的家庭数据的权重值 比当前的服务提供商名称。 此外，示例性方法包括基于经调整的权重值和服务渗透值计算服务提供商流份额，以及生成包括所计算的服务提供商流份额的报告。