公开(公告)号：WO2014022783A2

公开(公告)日：2014-02-06

申请号：PCT/US2013/053444

申请日：2013-08-02

Applicant: ELWHA LLC

Inventor： GERRITY, Daniel A. ,  HOLMAN, Pablos ,  HYDE, Roderick A. ,  JUNG, Edward K.Y. ,  KARE, Jordin T. ,  LEVIEN, Royce A. ,  LORD, Robert, W. ,  LORD, Richard T. ,  MALAMUD, Mark A. ,  MYHRVOLD, Nathan P. ,  RINALDO, JR., John D. ,  ROSEMA, Keith David ,  TEGREENE, Clarence T. ,  GATES, William, H., III ,  WOOD, Lowell L., Jr.

CPC classification number: H04N21/812 ,  H04N21/25866 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/6582

Abstract: Systems and methods for dynamic customization of advertising content are described. In some implementations, a process may include obtaining at least one customization input based at least partially on a personalizing information corresponding to at least one user, modifying at least part of an audio-visual content in accordance with the at least one customization input to create a dynamically customized audio-visual content, and providing the dynamically-customized audio-visual content.

Abstract translation: 描述了用于动态定制广告内容的系统和方法。 在一些实现中，过程可以包括至少部分地基于对应于至少一个用户的个性化信息来获得至少一个定制输入，根据至少一个定制输入来修改视听内容的至少一部分以创建 动态定制的视听内容，并提供动态定制的视听内容。