Abstract:
Ways to generate, store, and distribute optimized content are described. Content modification operations including color correction are stored as metadata that is embedded in each content item. The metadata is extracted in order to eliminate or update the modification operations. Modification operations are updated based at least partly on profiles associated with one or more content provision elements. The profiles include device profiles and codec profiles. Each profile may be specific to a particular element or be a generic profile associated with multiple elements. The profiles are generated based on evaluation of the devices and codes and are stored as entries in a look up table. When content is provided, the profiles are used to optimize the content for display.