The invention relates to a vehicle driving operation support apparatus/process and a vehicle. the vehicle driving operation support apparatus for the vehicle, includes a sensing section to sense a traveling condition of the vehicle including a surrounding condition inclusive of an obstacle around the vehicle; and a control section to calculate a risk potential for the vehicle in accordance with the traveling condition. The control section performs a support control to support the driver in accordance with the risk potential, performs a first assist control to restrain disturbance (such as vibration from a road) transmitted to the driver in accordance with the risk potential, and performs a second assist control to produce inducement simulating a condition change (such as a vehicle behavior) attributable to an increase of the risk potential, in accordance with the risk potential. The control section further performs a cooperation control to coordinate the first assist control and the second assist control.