A park exit assist system includes an electronic control unit. The electronic control unit is configured to, at a time of assisting in moving a vehicle parallel parked in a parking area out of the parking area, set an imaginary line at a boundary at a predetermined position on a side in a direction, which is opposite to a direction in which the vehicle is moved out of the parking area, on the basis of a position of the vehicle at a start of assisting in moving the vehicle out of the parking area, set an area beyond the imaginary line for a no-entry area, and execute control for assisting in moving the vehicle out of the parking area such that the vehicle does not enter the no-entry area.