The invention discloses a bus stop reporting method and a bus stop reporting apparatus. The method comprises steps: acquiring stop information of a following passing stop on a bus route, determining whether the stop information of the following passing stop comprises stop spacing corresponding to the following passing stop, if so, acquiring mileage between a bus and the current stop, and when a value of difference between the stop spacing corresponding to the following passing stop and the mileage between the bus and the current stop is less than a first threshold, playing a stop entering voice file of the following passing stop. By means of judging that the stop information of the following passing stop comprises the stop spacing corresponding to the following passing stop, the following passing stop is indicated as a stop in a satellite positioning blind area, thus, through determining that the stop is reported for the bus when the value of difference between the stop spacing corresponding to the following passing stop and the mileage between the bus and the current stop is less than the first threshold, a problem of failure in automatic stop reporting or inaccurate automatic stop reporting in a satellite signal blind area is solved.