The invention discloses a scene modeling method and apparatus, and belongs to the field of the computer application technology. The scene modeling method comprises the steps of performing continuous information collection according to a set collection path; and generating a scene model of the scene according to the location of the collection path in the scene and the collection information. By virtue of the scene modeling method and apparatus, continuous switching of scene images can be realized in continuous display of the scene according to the scene model, so that scene interactive experience is reinforced.