The utility model discloses a hand-operated business card embossing machine. The upper end of a reverse V-shaped support frame is provided with a fixing shaft, the fixing shaft is coupled with a connecting rod mechanism, the connecting rod mechanism comprises a first connecting rod and the second connecting rod, one end of the first connecting rod is coupled with the fixing shaft, a handle is coupled between the first connecting rod and the second connecting rod, the lower end of the second connecting rod is connected with the upper end of a pull rod assembly, the lower end of the pull rod assembly is fixedly connected with an embossing mold, the embossing mold is positioned in a guide frame, a first guide groove and a second guide groove are symmetrically formed in the inner side wall of the guide frame, and the embossing mold moves to and fro along the first guide groove and the second guide groove. The hand-operated business card embossing machine has the advantages that the work principle of a crank rocker mechanism is adopted, when the handle rotates for a circle, the pull rod assembly drives the embossing mold to vertically move to and fro once, the once business card embossing is completed, the operation is easy, and the work efficiency is high; only the simple connecting rod structure is used, so the structure is simple; the embossing mold moves to and fro along the first guide groove and the second guide groove, and the directionality performance and the stability performance of the guide grooves are good.