发明公开
EP0927985A2 Motion detection advertising 审中-公开
Bewegungsdetektionswerbevorrichtung

  • 专利标题: Motion detection advertising
  • 专利标题(中): Bewegungsdetektionswerbevorrichtung
  • 申请号: EP98310653.5
    申请日: 1998-12-23
  • 公开(公告)号: EP0927985A2
    公开(公告)日: 1999-07-07
  • 发明人: Gerszberg, IrwinMartin, Jeffrey S.Walker, Hopeton S.
  • 申请人: AT&T Corp.
  • 申请人地址: 32 Avenue of the Americas New York, NY 10013-2412 US
  • 专利权人: AT&T Corp.
  • 当前专利权人: AT&T Corp.
  • 当前专利权人地址: 32 Avenue of the Americas New York, NY 10013-2412 US
  • 代理机构: Asquith, Julian Peter
  • 优先权: US1355 19971231
  • 主分类号: G09F27/00
  • IPC分类号: G09F27/00
Motion detection advertising
摘要:
The present invention provides an efficient solution for regulating the amount of advertisement directed towards a particular consumer. In its broadest sense, the present invention gives advertisers the ability to expose consumers to advertisements for a specified period, as well as collect information on the exposure that a customer has had with an advertisement or group of advertisements before a purchase is made. Based on this information, advertisers can make strategic decisions on how to more efficiently market their products. Additionally, the present invention eliminates the wastefulness associated with advertising to a non-existent audience and audiences that have already been continuously exposed to previously similar advertisements. The advertisements will only be shown when someone is present to view them. As a result, the manner in which advertisements are presented to consumers can be monitored and more efficiently managed.
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