发明公开
- 专利标题: Motion detection advertising
- 专利标题(中): Bewegungsdetektionswerbevorrichtung
-
申请号: EP98310653.5申请日: 1998-12-23
-
公开(公告)号: EP0927985A2公开(公告)日: 1999-07-07
- 发明人: Gerszberg, Irwin , Martin, Jeffrey S. , Walker, Hopeton S.
- 申请人: AT&T Corp.
- 申请人地址: 32 Avenue of the Americas New York, NY 10013-2412 US
- 专利权人: AT&T Corp.
- 当前专利权人: AT&T Corp.
- 当前专利权人地址: 32 Avenue of the Americas New York, NY 10013-2412 US
- 代理机构: Asquith, Julian Peter
- 优先权: US1355 19971231
- 主分类号: G09F27/00
- IPC分类号: G09F27/00
摘要:
The present invention provides an efficient solution for regulating the amount of advertisement directed towards a particular consumer. In its broadest sense, the present invention gives advertisers the ability to expose consumers to advertisements for a specified period, as well as collect information on the exposure that a customer has had with an advertisement or group of advertisements before a purchase is made. Based on this information, advertisers can make strategic decisions on how to more efficiently market their products. Additionally, the present invention eliminates the wastefulness associated with advertising to a non-existent audience and audiences that have already been continuously exposed to previously similar advertisements. The advertisements will only be shown when someone is present to view them. As a result, the manner in which advertisements are presented to consumers can be monitored and more efficiently managed.
公开/授权文献
- EP0927985A3 Motion detection advertising 公开/授权日:2002-05-15
信息查询