公开(公告)号：EP0876073A2

公开(公告)日：1998-11-04

申请号：EP98303466.1

申请日：1998-05-01

申请人： AT&T Corp.

发明人： Gerszberg, Irwin ,  Javitt, Joel I. ,  Martin, Jeffrey S. ,  Miller, Robert Raymond, II ,  Walker, Hopeton S. ,  Wallace, Edward L.

IPC分类号： H04Q7/32 ,  H04Q7/22

CPC分类号： H04M1/725 ,  H04M1/57 ,  H04W88/06

摘要： A cordless telephone network for wirelessly linking with a wireless phone. The cordless telephone network may include a plurality of wireless base stations, the base stations preferrably being disposed at customer premises such as private residences and/or businesses. A wireless phone linked to the cordless telephone network may roam between the wireless base stations and/or between the cordless telephone network and any other wireless network such as a conventional cellular phone network.

公开(公告)号：EP0927985A2

公开(公告)日：1999-07-07

申请号：EP98310653.5

申请日：1998-12-23

申请人： AT&T Corp.

发明人： Gerszberg, Irwin ,  Martin, Jeffrey S. ,  Walker, Hopeton S.

IPC分类号： G09F27/00

CPC分类号： H04N21/2743 ,  G09F27/00

摘要： The present invention provides an efficient solution for regulating the amount of advertisement directed towards a particular consumer. In its broadest sense, the present invention gives advertisers the ability to expose consumers to advertisements for a specified period, as well as collect information on the exposure that a customer has had with an advertisement or group of advertisements before a purchase is made. Based on this information, advertisers can make strategic decisions on how to more efficiently market their products. Additionally, the present invention eliminates the wastefulness associated with advertising to a non-existent audience and audiences that have already been continuously exposed to previously similar advertisements. The advertisements will only be shown when someone is present to view them. As a result, the manner in which advertisements are presented to consumers can be monitored and more efficiently managed.

摘要翻译： 本发明提供了一种用于调节针对特定消费者的广告量的有效解决方案。 在最广泛的意义上，本发明使广告商能够在指定的时间段内向消费者公开广告，并且在购买之前收集客户在广告或广告组中所拥有的曝光的信息。 根据这些信息，广告客户可以就如何更有效地销售其产品做出战略决策。 此外，本发明消除了与不存在的观众的广告相关联的浪费，以及已经不断暴露于先前类似的广告的观众。 广告只有当有人出现才能看到广告。 因此，可以监控和更有效地管理向消费者呈现广告的方式。

公开(公告)号：EP0927985A3

公开(公告)日：2002-05-15

申请号：EP98310653.5

申请日：1998-12-23

申请人： AT&T Corp.

发明人： Gerszberg, Irwin ,  Martin, Jeffrey S. ,  Walker, Hopeton S.

IPC分类号： G09F27/00

CPC分类号： H04N21/2743 ,  G09F27/00

摘要： The present invention provides an efficient solution for regulating the amount of advertisement directed towards a particular consumer. In its broadest sense, the present invention gives advertisers the ability to expose consumers to advertisements for a specified period, as well as collect information on the exposure that a customer has had with an advertisement or group of advertisements before a purchase is made. Based on this information, advertisers can make strategic decisions on how to more efficiently market their products. Additionally, the present invention eliminates the wastefulness associated with advertising to a non-existent audience and audiences that have already been continuously exposed to previously similar advertisements. The advertisements will only be shown when someone is present to view them. As a result, the manner in which advertisements are presented to consumers can be monitored and more efficiently managed.

公开(公告)号：EP0876073A3

公开(公告)日：2000-03-01

申请号：EP98303466.1

申请日：1998-05-01

申请人： AT&T Corp.

发明人： Gerszberg, Irwin ,  Javitt, Joel I. ,  Martin, Jeffrey S. ,  Miller, Robert Raymond, II ,  Walker, Hopeton S. ,  Wallace, Edward L.

IPC分类号： H04Q7/32 ,  H04Q7/22

CPC分类号： H04M1/725 ,  H04M1/57 ,  H04W88/06

摘要： A cordless telephone network for wirelessly linking with a wireless phone. The cordless telephone network may include a plurality of wireless base stations, the base stations preferrably being disposed at customer premises such as private residences and/or businesses. A wireless phone linked to the cordless telephone network may roam between the wireless base stations and/or between the cordless telephone network and any other wireless network such as a conventional cellular phone network.

摘要翻译： 用于与无线电话无线连接的无绳电话网络。 无绳电话网络可以包括多个无线基站，优选地将基站设置在诸如私人住宅和/或商业的客户驻地处。 链接到无绳电话网络的无线电话可以在无线基站之间和/或无绳电话网络与诸如常规蜂窝电话网络的任何其它无线网络之间漫游。