The invention relates to cosmetic and pharmaceutical cremes in the form of a water in oil emulsion comprising an oil phase with an interfacial tension in relation to water of less than 30 mN/m at 25 °C, preferably less than 10 mN/m and lipophilic emulsifiers with an HLB value of less than 6. Said cremes can be stabilized by non-densifying starches or derivatives of modified starches with a 1 wt. % solution or dispersion in water that has a viscosity of less than 10 mPas (whereby D = 10/s and at 25 °C). As a result, ionic and hydrophilic non-ionic emulsifiers are not required at all.