A game is divided into a plurality of account play sections where a player can play by paying a point and a game card (33) having a unique password (35) is delivered. The password is transferred from a game execution terminal (9) to a server (10). The server sets a point corresponding to the password. At this time, a data CDP constituting an image PI of a present item (37) usable in the game is downloaded to the game execution terminal (9). The game execution terminal generates and displays the image of the present item and the server performs control so as to enable play by a player of the account play section within the range indicated by the point set in the account.