A computer implemented method enables presenting interesting and informative preview video of a video content item in a digital magazine. The method comprises steps of receiving a video content item from a content provider, e.g., a 2-minute video advertisement for a car from an advertiser, and analyzing the video content item. The video content item is segmented into multiple segments based on the analysis, e.g., scene changes detected with the video frames of the video content item. One or more segments are selected, e.g., based on their associated visual quality, and are combined to generate a preview video, e.g., a 10-second long video highlighting new features of the car. One or more transition segments can be added between segments to enhance user experience with the preview video. The preview video is provided to a client device for display and auto playback.