A system, for implementation at a vehicle of transportation, having multiple arrangements of occupant-zone-specific acoustic equipment in the vehicle. Each arrangement is positioned at a respective occupant-specific acoustic zone of the vehicle. Each arrangement is configured to communicate with a hardware-based processing unit that, when executing code of a hardware-based storage device in operation of the system, interacts, via the arrangement, primarily only with a vehicle occupant occupying a corresponding occupant-specific acoustic zone. In some implementations, along with or instead of the acoustic equipment, the system includes multiple arrangements of occupant-zone-specific acoustic equipment in the vehicle. In various embodiments, based on identification of occupants at respective vehicle zones in operation of the vehicle, operations are performed, such as provision of media, vehicle-occupant conversation, and customized HVAC delivery.