Exemplary coating methods and coating systems, e.g., for coating the component surface of a component with a coating agent by means of an atomizer in a coating system, for example to paint a body part of a motor vehicle with paint, are disclosed. An exemplary method comprises moving the atomizer over the component surface of the component to be coated, or moving the component in the spray jet, thereby applying the coating agent to the component surface by means of the atomizer. The atomizer may be operated with at least one electrical and/or kinematic operating variable comprising a certain voltage for the electrostatic charging of the coating agent and/or a certain rotational speed of a rotating spray element of the atomizer. In one example, the electrical and/or kinematic operating variable of the atomizer may be dynamically varied during the movement of the atomizer.