Embodiments of the present disclosure provide a positioning method and apparatus. The positioning method includes: sending, by a serving base station, a terminal side measurement request based on a positioning node reference signal to a target terminal according to configuration information of the positioning node reference signal; performing, by the serving base station, a base station side measurement based on the positioning node reference signal, and obtaining base station side measurement information based on the positioning node reference signal; and then sending terminal side measurement information based on the positioning node reference signal and the base station side measurement information based on the positioning node reference signal to a location server, so that the location server calculates location information of the target terminal.