A method and system for managing payment card transaction instructions at a point of interaction (POI) device. The method includes storing one or more payment card transaction instructions received from an entity responsible for a plurality of payment cards usable with the POI device wherein the payment card transaction instructions are associated with at least one of a brand and a product of the entity. The method further includes receiving, from a merchant, a payment card identifier before or during a payment card transaction, the payment card identifier including a plurality of fields. The method also includes communicating to the central store at least a portion of one or more of the plurality of fields and transmitting the one or more payment card transaction instructions to the POI device, from the central store, that correspond to the one or more payment card transaction instructions associated with the payment card identifier.