A system for locating an asset can include a first visible light communication (VLC) device having a first controller, a first transceiver, and a first light source, where the first transceiver has a first range, where the first controller broadcasts, using the first transceiver, a first communication signal, where the first communication signal comprises an identification of the asset. The system can also include an asset communication device associated with the asset, where the asset communication device includes a second transceiver and a second controller, where the second transceiver has a second range, where the asset communication device is within the first range, where the second controller broadcasts, using the second transceiver, a second communication signal in response to the first communication signal, where the second communication signal comprises the identification of the asset.