Methods, systems, and devices are describe for signaling protocols for proximity service functions in a wireless communication system. A first wireless device may identify a group identity parameter associated with a multicast transmission of multimedia content. The first wireless device may map the identified group identity parameter to an identification parameter associated with at least one proximity service (ProSe) relay wireless device. The first wireless device may receive the multicast transmission of the multimedia content via the at least one ProSe relay wireless device based on the mapping of the identified group identity parameter to the identification parameter.