Systems and methods for facilitating interactions with embedded devices are provided. In one embodiment, a method can include obtaining a first set of data indicative of at least a plurality of interactions between a user device and a plurality of embedded devices associated with a building, and one or more locations of the user device associated with each respective interaction. The method can include generating a second set of data for each embedded device based, at least in part, on the first set of data. Each second set of data can be indicative of at least a number of interactions between the user device and the respective embedded device for each location. The method can include determining a particular location of the user device. The method can include identifying one or more recommended embedded devices and providing information about at least one recommended embedded device to the user device.