Embodiments of a LP-WUR (low-power wake-up radio) wake-up packet acknowledgement procedure are generally described herein. A first wireless device encodes for transmission of a wake-up packet of a LP-WUR to a second wireless device, the wake-up packet to wake up a WLAN (wireless local area network) radio of the second wireless device. Upon decoding a response frame from the second wireless device received during a predefined time period: the first wireless device encodes for transmission of a data packet to the WLAN radio of the second wireless device. Upon failing to receive the response frame from the second wireless device during the predefined time period: the first wireless device encodes for retransmission of the wake-up packet to the second wireless device.