In one embodiment of the present invention, a method implemented on a computing device includes: retrieving a set of channel parameters, the set of channel parameters defining a television channel schedule made of a plurality of viewing time periods; retrieving a set of regional parameters relevant to a geographical area, the set of regional parameters defining at least one regional viewing time period of a first duration; identifying a viewing time period from the plurality of viewing time periods relevant to the at least one regional viewing time period by comparing the regional parameters to the channel parameters; retrieving an abstract schedule associated with the identified viewing time period, where the abstract schedule is a pro forma schedule of programs having a second duration and comprising a set of program content items; and generating a concrete television schedule for the at least one regional viewing time period, where the concrete television schedule is a an instantiated finalized schedule produced by mapping the second duration to the first duration and rearranging the set of program content items of the retrieved abstract schedule.