This disclosure concerns the providing of media, and more particularly to the streaming of media. In accordance with an example embodiment: a portion of a day is determined; a first data message is sent to a computer server system. The first data message comprises instructions to the computer server system to return media content associated with the determined portion of the day. A second data message is received from the computer server system, the second data message comprising media content associated with the determined portion of the day. In response thereto is playback performed of the media content at the user interface of the electronic device in dependence of the determined portion of the day. While performing playback is a visual appearance parameter of the user interface adjusted according the determined portion of the day.