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    SYSTEM AND METHOD FOR PROVIDING A PROMOTED TRACK DISPLAY FOR USE WITH A MEDIA CONTENT OR STREAMING ENVIRONMENT
    1.
    发明申请
    SYSTEM AND METHOD FOR PROVIDING A PROMOTED TRACK DISPLAY FOR USE WITH A MEDIA CONTENT OR STREAMING ENVIRONMENT 审中-公开
    用于提供媒体内容或流动环境的促销跟踪显示的系统和方法

    公开(公告)号：US20160260140A1

    公开(公告)日：2016-09-08

    申请号：US15063286

    申请日：2016-03-07

    Applicant: SPOTIFY AB

    Inventor： Steve Shirley ,  Jay Richman ,  Samwoo E ,  Chris Angove

    IPC: G06Q30/02 ,  H04L29/06

    CPC classification number: G06Q30/0277

    Abstract: In accordance with an embodiment, described herein are a system and method for providing a promoted track display for use with a media content or media streaming environment. A media device, operating as a client device, can receive and play media content provided by a media server. An advertisement server can be used to determine advertisements or promoted content to be delivered to the client in connection with the provided media content. One or more promoted tracks, for example songs, music, or other sponsor content, can be surfaced or otherwise displayed at a user interface of the media device via visuals or display queues that are playable upon user-click or other form of selection. Display queues that include promoted tracks can be used to increase promoted track inventory and provide an engaging advertisement format for use by media content partners, for example, music promoters.

    Abstract translation: 根据一个实施例，这里描述的是用于提供用于媒体内容或媒体流媒体环境的促销轨道显示的系统和方法。 作为客户端设备操作的媒体设备可以接收和播放由媒体服务器提供的媒体内容。 可以使用广告服务器来确定要与所提供的媒体内容相关联地传递给客户端的广告或促销内容。 一个或多个提升的轨道，例如歌曲，音乐或其他赞助商内容，可以通过可通过用户点击或其他形式的选择播放的视觉或显示队列在媒体设备的用户界面处浮出或以其他方式显示。 显示包括促销曲目的队列可用于增加提升的跟踪广告资源，并提供引人入胜的广告格式供媒体内容合作伙伴（例如音乐推广者）使用。

    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT AND ADVERTISEMENTS ACROSS CONNECTED PLATFORMS, INCLUDING USE OF COMPANION ADVERTISEMENTS
    4.
    发明申请
    SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT AND ADVERTISEMENTS ACROSS CONNECTED PLATFORMS, INCLUDING USE OF COMPANION ADVERTISEMENTS 审中-公开
    用于传递媒体内容和广告的系统和方法，包括连接广告的使用，包括公司广告的使用

    公开(公告)号：US20160189249A1

    公开(公告)日：2016-06-30

    申请号：US14586756

    申请日：2014-12-30

    Applicant: SPOTIFY AB

    Inventor： Will Meyer ,  Alex Sarkesian ,  Jason Richman ,  Kinshuk Mishra ,  Samwoo E

    IPC: G06Q30/02 ,  H04L29/06 ,  H04L29/08

    CPC classification number: G06Q30/0277 ,  G06Q30/0269 ,  H04L65/602 ,  H04L67/20 ,  H04L67/26 ,  H04L67/303 ,  H04L67/306

    Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for delivery of media content and advertisement or other sponsor-directed content across a connected media environment. Playback can selectively follow a user from one location to another location, or from one media device to another media device, either maintaining a same session or switching sessions depending on the user's location, media device used, and user activity. Playback of advertisement or other sponsor-directed content can be synchronized between different areas of the connected media environment, or between different media devices, for example between a secondary device such as an audio speaker in a particular room, which is being controlled by a primary device such as a smartphone in another room.

    Abstract translation: 这里描述了用于流式传输诸如音乐，视频或电视内容的数字媒体内容的技术。 根据实施例，该系统包括支持在所连接的媒体环境中传送媒体内容和广告或其他赞助商导向的内容。 播放可以选择性地将用户从一个位置追溯到另一​​个位置，或者从一个媒体设备到另一个媒体设备，根据用户的位置，使用的媒体设备和用户活动来维护相同的会话或切换会话。 可以在所连接的媒体环境的不同区域之间，或不同的媒体设备之间，例如在特定房间中的诸如音频扬声器的辅助设备之间同步广告或其他赞助商定向内容的回放，该辅助设备正由主要 设备，如在另一个房间的智能手机。

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