For example, an apparatus may include one or more processors comprising circuitry to cause a first wireless device to generate a wakeup packet comprising a payload first wireless device to generate a wakeup packet comprising a payload comprising at least one payload field modulated according to an On-Off keying (OOK) modulation, the payload field comprising a sequence of a plurality of codes to encode binary bit values of the payload field according to an encoding scheme having a code rate less than one, a first code of the encoding scheme representing a binary bit value of “0” comprising a first sequence of two or more bits comprising at least one bit having a value of “1”, and a second code of the encoding scheme representing a binary bit value of “1” comprising a second sequence of two or more bits comprising at least one bit having a value of “1”; and to transmit the wakeup packet to a second wireless device.