A system for presenting a common user interface (UI) of multiple applications on a client computing device as a web page that includes a set of UI elements leading to a respective set of the multiple applications for a user. In the system, backend servers host a UI infrastructure including the common UI. Design tools are coupled to UI infrastructure for personalizing the common UI that is presented by the backend servers on the client device. The design tools include a tool that disposes, in the common UI, an overview page (OVP) element leading to a personalized overview page that visually displays, at a glance, application information and data visualizations for a specific work domain or role of the user.