Embodiments of the present invention provide a displaying method and apparatus relate to the field of mobile applications, where the method includes: receiving a first notification message sent by a first server, wherein the first server is corresponding to a first application program associated with a universally unique identifier of a first signal transmitter device; determining strength of a received signal sent by the first signal transmitter device; and determining a display manner according to the strength of the signal sent by the first signal transmitter device, and displaying the first notification message in the display manner.