Methods, systems, and devices are described for transmitting an identifier using visible light communication (VLC) and for generating a plurality of identifiers for transmission using VLC. Input identifying an illumination factor associated with a light source is received. A first set of modulation parameters is modified for transmitting the identifier using VLC. The first set of modulation parameters is modified based on the illumination factor. A signal, in which the identifier is encoded, is applied to the light source. The signal is applied according to the first set of modulation parameters. Another method includes identifying a number of light transmitting devices, generating a plurality of identifiers based on the identified number of light transmitting devices, storing the generated identifiers, determining a plurality of cyclic shifts for each identifier in the plurality of identifiers, and removing identifiers from the plurality of identifiers that match the identified cyclic shifts.