Disclosed herein is a heat generation apparatus using permanent magnets. The heat generation apparatus using permanent magnets includes: a plurality of rotors fixedly mounted on a rotating shaft, and configured such that they are rotatable along with the rotating shaft with permanent magnets disposed thereon at predetermined intervals; a heat generation part configured such that the rotors are contained therein to thus form a predetermined gap between the heat generation part and the rotors, and adapted to generate heat while the permanent magnets are being rotated; a motor configured to serve as a source for the rotation of the rotating shaft; and a power transmission means configured to transfer the rotation force of the motor to the rotating shaft.