A light emitting diode device is disclosed. The light emitting diode device includes a flexible printed circuit board having at least one light emitting diode mounted thereon. The at least one light emitting diode includes an emitting portion configured to emit light. The light emitting diode device also includes an encapsulation structure disposed over the flexible printed circuit board having a reflective side and a light emission side opposite of the reflective side. The light emitting diode also includes a reflective portion disposed over the reflective side of the encapsulation structure, and the emitting portion of the light emitting diode is oriented to emit light towards the reflective side.