A vehicular display device includes a display configured to display an image in a display area that overlaps a position of a windshield of a vehicle, a display processor configured to display a direction guide image in the display area in a manner superimposed on a road on which the vehicle is traveling, the direction guide image being an image showing a turn position where the vehicle is to make a turn on the road, and a display pattern determiner configured to determine a display pattern of the direction guide image based on a traveling speed of the vehicle. The display pattern determiner determines the display pattern such that, the higher the traveling speed is, the longer a length from a top end to a bottom end of the direction guide image is.