A device-to-device (D2S) station including a receiving module, configured to receive a first DDM that is broadcast by a neighboring station at a first preset power, where the first DDM includes user information of the neighboring station, an obtaining module, configured to obtain information about a link between the D2D station and the neighboring station according to the first DDM received by the receiving module, a time determining module, configured to determine, according to the information that is about the link between the D2D station and the neighboring station and obtained by the obtaining module, a time interval for broadcasting a second DDM, and a sending module, configured to broadcast, at a second preset power, the second DDM at the time interval determined by the time determining module.