A system for managing content distributed over an electronic network includes a multichannel video programming distributor server for distributing and managing content, and an authorization server for establishing and managing permissions for subscriber access to the content. Each of the servers are in operable communication with the electronic network. The system further includes at least one subscriber device in operable communication with the electronic network. The subscriber device includes a processor, a device memory, and a display, and also an MVPD application stored within the device memory and configured to run on the processor when executed. The MVPD application is configured to display for viewing, upon invocation of a deep link within the MVPD application, content from the multichannel video programming distributor server.